A little bit about me…

 I love helping make creative dreams a reality.

Sometimes this involves licensing 100+ pieces of found content like I did with Adobe’s Creativity for All  or researching 50+ female celebs to find our perfect Hera in BMW’s Zeus & Hera.

I welcome a good Biz Affairs challenge because it means I’m stretching and growing and growth is always the goal.

Sometimes this is an activation associated with a campaign like we did for Stub Hub in the middle of the day in Times Square or finding & securing the rights to show the iconic Bob’s Big Boy like I did for the Chevy Silverado 2012 Mayan Apocalypse spot.

Working as part of an integrated team to get the best end result is one of my favorite things.

This includes within my agency, with clients, with agents, production companies, talent payroll companies, music companies, etc. I love the hum of working together as one cohesive team and strive to always keep that hum going.

A little bit about me from my colleagues…

Heidi is one of the most resourceful people we’ve ever had here. She went from making sure we didn’t send letters to the wrong people to lining up sticky personalities like Arnold Schwarzeneggar and Christopher Walken. As JFK said, “We go to the moon not because it is easy, but because it is hard.” Heidi is your person for the latter. She will take on anything.
-Jeff Goodby and Rich Silverstein, Founders, Goodby, Silverstein & Partners

When the finish line feels further than ever (and somehow the timeline more imminent than ever) I find there’s often no one I can rely on more than Heidi. She’s a champion of the work, trying ideas that aren’t easy to pull off, and she maintains great relationships with all the right people. Heidi might also be the biggest proponent of the budding bromance between Chris Pine and myself, which isn’t strictly business, but it is fun.
-Clemens Zlami, Associate Creative Director, Goodby Silverstein & Partners

Heidi is truly incredible—nothing ever seems to stress her out, and her negotiation skills are second to none. She navigates even the most challenging situations with grace and efficiency. I am incredibly lucky to have worked alongside her on major projects.
-Wes Phelan, Executive Creative Director, Ogilvy

Heidi turned logistical headaches into pleasant and exciting experiences for everyone involved. She knows the answers to all of your questions before you even know what the questions are. Any company would be lucky to have Heidi on their team, and I know that for a fact.
-Andrew Congleton, Senior Art Director, Wieden+Kennedy

Heidi approaches each celebrity project as a partnership. Her communication is impeccable ensuring nothing slips through the cracks. She truly understands what is involved working with celebrity talent from amenities to approvals. The team at WME loves working with Heidi.
-Tim Curtis, Partner, Global Celebrity Endorsements & Animation, WME Entertainment

Heidi is easily the most engaged, strategic and collaborative Business Affairs Manager I've ever worked with.  She has an innate ability to deliver solutions that support the creative mission while keeping the project within the legal guardrails.
-Matthew Winks, Executive Producer

Heidi is well known within in the industry as one of the top tier BA Managers. I have witnessed her go above and beyond what is required to deliver for her teams and her clients every time. She is relentless. Outside of being a stellar professional, she is also just a great human to be around. I consider myself lucky to get to work with her.
- Matt Lefebvre, Executive Producer/Partner, Hungry Man

Heidi is by far the best Business Affairs person I've ever worked with. She's smart, totally buttoned up with all the details, and on top of that, an absolute pleasure to work with. She is always available and accessible for any questions or curveballs, and super collaborative to find solutions when needed. Couldn't recommend Heidi enough!
-Michelle Farhang, Head of Project Management, Portal A

I highly recommend Heidi for any role requiring problem-solving expertise as she possess an exceptional ability to analyze complex issues and develop effective solutions.  Her extensive knowledge, relationships, and experience will be of value for anyone seeking a senior business affairs executive.
-Rick Lucas, Agent, Commercial Endorsements, Creative Artists Agency

Heidi is the best of the best. Not only is she extremely gifted when it comes to project management and business affairs, but she was always such a great partner to my creatives and me during my time at GSP. She was a pleasure to work with and I look forward to our paths crossing again!
-Carlos Rangel, Executive Creative Director, YETI

I have been fortunate to work with Heidi as a trusted business partner for over 15 years. Her expertise navigating through sometimes difficult music licensing negotiations for some of the highest visibility advertising projects has always been extremely professional and impressive. Working with someone who really know their business inside and out makes my job so much easier.
-Brian Cappelli, Vice President Creative Marketing, Sony Music Publishing

Heidi is a BA dream! Always buttoned up and amazing to work with, whether it’s difficult clients or A-list celebrities you’re dealing with.
-Zak DeLange, Senior Copy Writer, Wieden+Kennedy

Heidi is one of the best BA people I’ve worked with.  She has managed some of the biggest accounts including Pepsi and Frito Lay utilizing high-profile celebrities with ease and efficiency. She is intelligent and well informed about all things business affairs. Any agency would be extremely fortunate to have her on their team.
-Diane Ramos, Talent Account Manager, Highland Talent

Heidi is the GOAT of business affairs managers. She is who I have looked up to my whole BA career and has always made herself available to talk me off ledges or just be an ear to vent to. She has extensive knowledge and experience in high profile big brand campaigns with A List celebrity…which has contributed her to being highly respected by both internal and client teams. She is confident, engaged, fun, insightful, intelligent, and professional and brings all that to her projects. I couldn’t recommend her enough and would be a no brainer to add to your team.
-Howie Mapson, Business Affairs Manager, Anomaly

Heidi is an all-star BA manager. She takes great care to make sure dreams come true while staying within the legal bounds. She understands the specific needs that come along with each project and works with all the stakeholders while keeping things very transparent and fair. She brings her a-game every time. 
-Dan Chang, Senior Producer, Goodby Silverstein & Partners

Heidi sets the standard for all Business Affairs managers. She executes all tasks with grace and precision and is someone anyone would want on their team. Absolutely a pleasure to work with!
-Trish Clymer, Senior Account Manager, Highland Talent